Daily 5 minute branded infotainment, broadcaster TV PRVA SRECNE VESTI – broadcasted daily at 3.pm Mon-Fri on PRVA TV

Happy news is a branded daily 3-5 minute TV entertainment format consisting of a branded opening title, entertaining studio announcements and a video story showing stories. Srećne vesti is a project initiative of State Lottery of Serbia, meaning happy and lucky news.

Whether it’s a story of a Lottery winner, a story of corporate responsibility or celebrity special, the goal was to tell it in a compelling way. And last but not the least, all Lottery products are integrated in the concept in a natural and organic way. This show exceeded expectations of the broadcaster and performs above average in its time slot, with average rating 5 and share 20%.