Fresh production was launched in 2011 by Zorana Popović. The Belgrade based production company is dedicated to developing scripted and non-scripted IP. It also distributes own and acquired content. The company sets up the formats independently or with broadcasters, develops the shows and produces them, alone or with a co-producing partner. Fresh production is an independent company and not affiliated with any agency or TV network.
Fresh production has worked with creators, clients and broadcasters in Serbia, Croatia, Bosnia and Hercegovina, Slovenia, Macedonia, Bulgaria and the Netherlands. The company has worked with international distributors like ABC commercial, AVANTI CINE video, KABO international, VIVENDI universal and more.